For more than half a century, two names have been almost impossible to separate: Jeep and Moab.

Jeep owners from around the world have traveled to southeastern Utah to experience Moab’s legendary slickrock, canyon country, backroads, and four wheel drive trails. The annual Easter Jeep Safari traces its history to 1967 and celebrated its 60th anniversary in 2026. Now, that long relationship has taken another step forward.

In September 2026, the Moab City Council approved a two year sponsorship agreement with FCA US LLC and the Jeep brand, giving Jeep the designation “Official 4WD of Moab.” The agreement provides the City of Moab with $125,000 per year in unrestricted sponsorship funding, the use of five Jeep vehicles, support for community events, trail stewardship projects, and a major marketing commitment highlighting Moab. (Moab Sun News)

For anyone who knows Moab, the partnership feels like the formal recognition of a relationship that has existed for generations.

And for visitors wondering how they should experience Moab for themselves, the answer is pretty simple:

Get in a Jeep and start exploring.

Jeep and Moab: A Relationship Decades in the Making

Moab has become one of the most recognizable four wheel drive destinations in the world.

Long before visitors arrived for mountain biking, river rafting, national parks, or Instagram photos, four wheel drive enthusiasts were exploring the old mining roads and backcountry routes surrounding town. In 1967, the Moab Chamber of Commerce hosted the first Easter Jeep Safari, beginning a tradition that eventually grew into a nine day event attracting thousands of enthusiasts. (Moab City)

Jeep has also repeatedly used the Moab landscape to showcase vehicles, concepts, and off road capability.

So when Jeep became the Official 4WD of Moab, it wasn’t the beginning of the relationship.

It was recognition of one that has been developing for decades.

The new agreement goes beyond simply putting the Jeep name on a sign. Jeep has committed to supporting at least two trail maintenance or preservation projects during the partnership and sponsoring two community events each year. The agreement also includes Moab focused promotional videos, social media promotion, and a media value commitment targeting $10 million during the two year agreement. (Moab Sun News)

That is particularly significant because the trails are one of the things that make Moab special. Keeping those routes open and maintaining them responsibly helps protect the experience for residents and visitors alike.

Why a Jeep Is One of the Best Ways to Experience Moab

You can see some spectacular scenery from Highway 191.

You can see even more from the paved roads through Arches and Canyonlands National Parks.

But there is another Moab waiting beyond the pavement.

That’s where having a Jeep completely changes your trip.

A capable four wheel drive vehicle gives you access to scenic backcountry roads, historic routes, canyon overlooks, remote arches, old mining areas, and landscapes most visitors driving conventional rental cars will never experience.

You don’t have to be an experienced rock crawler, either.

There are routes around Moab for almost every comfort level.

You can spend a relaxing day exploring Onion Creek, head toward Hurrah Pass and Chicken Corners, visit Gemini Bridges, experience the switchbacks of Shafer Trail, descend through Long Canyon, or challenge yourself on more technical terrain such as Fins and Things.

The important thing is choosing a route that matches your experience and comfort level.

That’s also one of the biggest advantages of renting from a local Moab Jeep company instead of simply picking up a generic rental vehicle somewhere along your trip.

Canyonlands Jeep Adventures: Locally Owned and Exploring Moab Since 2004

At Canyonlands Jeep Adventures, Moab isn’t simply another rental location.

Moab is home.

Canyonlands Jeep Rentals started in 2004 from an idea between friends Steve and Jason over breakfast at a local Moab restaurant. Both had years of experience working in outdoor recreation in Moab and the surrounding canyon country. Their idea was straightforward: give visitors a quality vehicle and the local knowledge they needed to get out and experience the backcountry for themselves. (Canyonlands Jeep Rentals)

More than two decades later, that basic philosophy hasn’t changed.

Today, Canyonlands Jeep has grown into one of Moab’s most established Jeep rental operations, helping thousands of visitors discover southeastern Utah from behind the wheel of a trail ready Jeep.

Our goal isn’t simply to hand you the keys.

We want to help you have a great day in the backcountry.

Built for Moab

There is an important difference between renting a Jeep and renting a Jeep specifically prepared for exploring Moab.

Canyonlands Jeep’s Wrangler Rubicons are equipped with 35 inch tires, a 2 inch lift, and Bestop Sunrider tops, giving renters a capable vehicle while also providing the open air experience that makes driving through red rock country so memorable. (Canyonlands Jeep Rentals)

Flip the Sunrider top open and suddenly the drive becomes part of the experience.

You aren’t looking at the canyon walls through a windshield.

You’re surrounded by them.

That’s hard to replicate in an ordinary rental car.

Local Knowledge Matters

One of the most common things we hear from first time renters is:

“We’ve never been off road before. Where should we go?”

That’s perfectly fine.

You don’t need decades of four wheeling experience to have an incredible Jeep adventure in Moab. What you do need is good information.

Tell us what you’re looking for.

Maybe you want spectacular scenery without difficult obstacles. Maybe you want somewhere the kids will enjoy. Maybe you have six hours instead of an entire day. Maybe you’re comfortable driving off road and want something a little more adventurous.

Our team can help point you toward a trail appropriate for your experience, available time, and interests.

Every Canyonlands Jeep rental also includes our Moab trail guide, along with an ice filled cooler, helping you get on the trail prepared for the day. (Canyonlands Jeep Rentals)

Explore Moab on Your Schedule

A guided tour can be a great way to see Moab, but renting your own Jeep provides something different:

Freedom.

Stop when you want.

Take pictures when you want.

Spend an extra 30 minutes at an overlook.

Have lunch underneath a cottonwood tree.

Turn around when you’ve seen enough.

Explore another road because it looks interesting.

Your day belongs to you.

That’s one of our favorite things about Jeeping in southeastern Utah. The destination matters, but sometimes the best memories happen somewhere between where you started and where you thought you were going.

From Shafer Trail to Chicken Corners

A single Jeep rental can open up an incredible number of possibilities.

Shafer Trail provides one of the most spectacular drives in the Canyonlands region, descending dramatic switchbacks beneath Island in the Sky.

Long Canyon combines huge canyon walls with spectacular views toward the Colorado River.

Gemini Bridges takes visitors into classic Moab backcountry and toward one of the area’s best known natural features.

Hurrah Pass and Chicken Corners provide a completely different perspective of the Colorado River corridor and the surrounding canyon country.

And Fins and Things gives drivers looking for a more traditional Moab four wheel drive experience an opportunity to experience the sandstone terrain that helped make this area famous.

These are the kinds of places that remind you why having the right vehicle matters.

More Than a Jeep Rental

We’ve spent more than 20 years learning what makes a good Moab Jeep rental experience.

That includes the little things.

Canyonlands Jeep offers complimentary pickup from hotels and campgrounds within 10 miles of our downtown office. Our free night before courtesy checkout can extend a standard rental into a full 24 hour experience at no additional charge. Every Jeep also has GPS tracking, which allows our team to locate the vehicle if a renter encounters trouble in the backcountry. (Canyonlands Jeep Rentals)

We also stand behind our reservations. If your reserved Jeep becomes unavailable because of a breakdown or another unforeseen problem, our reservation guarantee covers the cost of a one day rental with another company. (Canyonlands Jeep Rentals)

Those aren’t flashy additions.

They’re things we’ve learned matter after helping people explore Moab since 2004.

Experience More Than Moab

A Jeep also gives you the opportunity to make Moab the starting point rather than the entire adventure.

Southeastern Utah is enormous.

Canyonlands National Park stretches across an extraordinary landscape divided by the Colorado and Green Rivers. South of Moab, the Needles District offers an entirely different view of Canyonlands. Around Moab are miles of BLM roads, historic routes, overlooks, canyons, mesas, and desert landscapes.

Some are famous.

Others are the kinds of places you discover because somebody at the rental counter said, “If you have a little extra time, you should check this out.”

That local knowledge is something we’re proud to provide.

Jeep Is Now the Official 4WD of Moab. Come See Why.

The new partnership between Jeep and the City of Moab puts an official title on something four wheel drive enthusiasts have understood for generations.

Jeep and Moab belong together.

The red rock terrain, legendary trails, open spaces, and sense of adventure have helped shape Jeep culture in Moab for decades. Now that connection includes direct investment in the community, trail stewardship, community events, and promotion of Moab to visitors around the world. (Moab Sun News)

But you don’t really understand the connection until you experience it yourself.

Get off the pavement.

Drop into Long Canyon.

Look down the Shafer switchbacks.

Watch the Colorado River wind through the canyon country from Hurrah Pass.

Open the Sunrider top, slow down, and take in the red cliffs surrounding you.

That’s Moab.

And since 2004, Canyonlands Jeep Adventures has been helping visitors experience it from the driver’s seat.

Ready to Explore?

Start planning your adventure with Canyonlands Jeep Adventures. Whether this is your first trip to Moab or you’ve been coming here for years, we’ll help you choose a Jeep and a trail that fits the adventure you’re looking for.

Moab is officially Jeep country. Come experience why.